An AI SEO agency is necessary for formulating digital marketing on different platforms. Each marketing platform has its own impact on increasing organic traffic. The AI-based SEO enables a framework to formulate a strategy on the famous search engines Google, Bing, and Baidu etc. These 3 search engines are top-ranked due to their accessibility and reach, but Google alone fetches around 90 % of the market share.

Modes of Digital Marketing:

There are different modes of digital marketing like search engine optimization, social media marketing, content marketing, email marketing, influencer marketing, etc. Each mode of digital marketing has its dynamics. The reason for that each target market has its circumstances. A brand offers different products or services to attract a targeted audience. 

Social media digital marketing is different from Search engine optimization. AI SEO is key to driving maximum traffic towards websites. To generate traffic to your website running ads are used. In paid advertisement, when a user clicks on add a fee is paid each time by the advertiser. Digital marketing is referred to as the use of digital channels and technologies to promote a brand, product, or service to a targeted audience. 

The different modes of digital marketing are as follows

1-Search Engine Optimization: 

SEO is described as the process of optimizing a website or online content to rank higher in Google results or any other search engine. This ranking process is an organic method that is a non-paying method of getting traffic to your website. A digital marketer works on websites to rank them on the first page of search engines. 

2-Social Media Marketing:

The socail media marketing is one of the most prominent types of digital marketing. The digital marketing platforms are Facebook, Instagram, Twitter, and LinkedIn. Each of the platforms has specific features for different kinds of audiences due to their environments. 

3-Content Marketing:

In this category, a brand creates valuable content to market its products and services. Relevant content is one of the most effective ways of promoting your brand, product, and services. For your content, try to search on different AI tools and apps. The SEO AI content is the “King for promoting your brand, product, and services.”

4-Email Marketing: 

To increase leads and drive conversation a well well-advertised emails are sent to potential clients and existing customers to inform them about their packages and new products in the market

5-Influencer Marketing: 

In digital marketing, a brand connects itself with famous individuals or celebrities. Influencer marketing is another type of marketing on digital media due to its content. 

Benefits of Digital Marketing:

There are different benefits of the digital marketing strategy.

• Enhanced Visibility: Digital marketing techniques such as SEO and PPC help in promoting e-learning platforms. Digital marketing increases the visibility factor of courses, which helps customers in getting enroll in courses. 
• Brand Awareness: Digital marketing helps in creating brand awareness of online education providers. 
• Lead Generation: Digital marketing helps in generating leads and attracting potential customers to enroll in online courses. 

Conclusion:

The combination of SEO and AI has opened up new opportunities for brands. Digital marketing is based on strategic planning for each mode of marketing tools. For a professional digital marketing strategy, it is better to hire an AI SEO agency, as it provides long-term strategies for different digital media platforms.